One of the most important parts of your business plan is to come up with a name. It may sound easy but having the right name to call your profitable plant business will have a much greater effect on the success of your venture. Think about that for just a moment. Any of the businesses or services that are already in operation where you live would have had to have done the same thing – come up with a business name. Now, think about which ones come to mind first in your community. Why did you remember them? Let me show you how to make your business name as memorable with the following tips:
1 – Simple Is Best
I know, it may sound like a no-brainer, but in order to be remembered your profitable plant business needs a name that is simple. When I say ‘simple’ I mean easy to say, spell and remember. Complicated names do not help especially if they do not spell as they sound. You really need to consider that if you want customers to find you, the easier you make it, the better it is for both of you.
2 – Stay Away From Unusual Names
In keeping with the idea of having a simple name for your profitable plant business, I also urge you to avoid using terms or words that are trendy or part of a fad. While they may appear fitting for the present time, should the trend or fad disappear over time you will be stuck with a business name that will be dated. Plus, changing a business name once you are established will not be easy nor is it cheap.
3 – Plant Names, Nothing Else
This may sound obvious, but you really need to keep your business name focused on the kind of plant business you are running. Sure, some well-known corporate businesses have names and brands that are so well recognized that often what they do is not in their name. You are not a large corporation and since you are just starting out in the profitable plant business, you need to make sure that the plants you grow appear in your business name to make it obvious what your business is about.
4 – Use Keywords To Help
Even if you do not plan on establishing a website to promote your profitable plant business right away (and you should have one anyway) there is a good way to help find a good business name online. In addition to “business name generator” programs, you can also use “keyword generator” programs. These will tell you the exact terms customers like yours are using to find businesses like yours. It helps you to match what you call your business with what people are looking for when they shop for plants. It is a great way to target your company name and build a good image.
These are just a few tips that should give you some assistance in finding the right fit for your business name. While I can’t say how much a bad name can hurt your success, I can tell you for certain that a good name will bring you success as it will be what your customers will associate with your plant business. When they know your business by name, you will see additional revenue when new customers are able to find you easily.