Would you pay $21.95 for a box of tea bags filled with dried cow manure? Lots of people do, according to Annie Haven, who grew up on her family’s cattle ranch in California. As the housing subdivisions replaced cattle ranches and farms in her area, she had a hunch those backyard gardeners might appreciate a […]
Selling Your Fresh Produce to Restaurants
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Local restaurants can be one of the best markets for growers who sell high-quality fresh produce such as salad greens, micro greens, herbs, mushrooms and specialty produce like ethnic or heirloom vegetables. Chefs are willing to pay a premium price if the quality is there. That’s a lesson learned by Dean Okimoto, owner of Nalo […]
How to Use Your Local Farmer’ Market to Test Market a Product
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Have you ever thought about selling your favorite family recipe or crafting a value-added product like a lavender soap or a herbal seasoning blend? Bringing a product to market can be an expensive experience today, and the cost is one of the reasons many entrepreneurs have hesitated to try. It’s easy, and far less […]
How Growers Can Use a Free Press Release to Market Their Business
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Small growers can get valuable publicity for their farm or crops by using a tool that’s more familiar to larger businesses – a press release. It’s easier than you might think, as newspaper and magazine editors and reporters are always looking for fresh news in their area. A well-written release that contains a story […]
Help Your Customers Find You With Keyword Marketing
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Today, nearly everyone goes online to do a bit of research before making a decision or purchase. Every year that number grows, so making your business easy to find online is crucial if you want these potential customers to find you. One of the best ways to attract the right prospects is to learn […]
