Today, nearly everyone goes online to do a bit of research before making a decision or purchase. Every year that number grows, so making your business easy to find online is crucial if you want these potential customers to find you.
One of the best ways to attract the right prospects is to learn your keywords. The keywords you need to know and use on your web site or online directory listing are the words that your potential customers are using to research the internet. For example, if you grow lavender for market, you likely know a few of your essential keywords, but there are many you will never guess without some professional help. Fortunately for your wallet, you can do this for free.
If you search Google for ‘keyword tool,’ you’ll see a link to the free Google keyword tool. When you type in the keywords or phrases you want to research, the tool will tell you how many people are searching for those keywords related to your business. Global searches are the number of people searching worldwide, while local searches are those in your country.
In addition to showing you how many people are searching using the keyword or phrase you entered, you’ll be given a list of up to 100 additional related keywords and phrases that you can use, together with the number of searches each month for each keyword.
Once you have this information, you can begin to use the best keywords and phrases in your blog or web site, or in a description of your business in an online directory such as localharvest.org, where millions of prospects are looking for specific plants or products in their area.
Using the right keywords online helps the search engines do more accurate searches and helps you or your business get found by prospects. Even using keywords in the titles and descriptions of the pictures you put on your web site can boost your online visibility!
Whether you sell your products online or locally, make it easy for prospects and returning customers to find you by using relevant keywords in all your online listings, both your own site and in online directories where your business is listed. It’s another free way to market your business in the fastest growing marketplace of all – the internet.