How To Set Up Your Own Plant Business Website For Under $100

Would you spend $100 to make an extra $8,000 next year? Of course you would! I recently surveyed over 50 customers who purchased one of my plant-growing guides and set up their own business. One of the questions was “How much extra income did you make after you set up your business web site. The average increase in income was over $8,000!

How do you plan on advertising your plant-growing business? There are so many different options available to you but they all cost a fair deal of money. That can be tough on a startup with little extra cash to spend on promotion. However, I have a simple solution that will give your exposure that can’t be matched by any other media format and will cost you under $100. I’m talking about setting up a website for your plant-growing business.

You may think that a website is a huge undertaking that may be more work than it is worth for your small scale plant-growing business. Let me assure you, this is far from the truth. Not only can you afford one, with technology the way it is and the advances taking place in digital marketing, you can’t afford not to have a website.

Here’s why. A website will reach a wider audience of potential customers than you could with any other form of advertising. A website allows you the space to educate customers about what you do and anything else they need to know about your plant-growing business. It also gives new and existing customers an easy way to contact you about your services.

The Website Blueprint

Before you start to build your website, you need to map out what you want to have on it. A good way to get a feel of the material that could go into your plant-growing business website is to visit other business websites. Some will be very elaborate and others will not. You should be able to identify common themes between the two when it comes to the information they contain. That is known as content.

The content you will want your website to contain will be basic and informational in nature. The first page on your website will be a welcome page. It has several other names but for this example we will call it your welcome page. It should contain some information about you and your plant-growing business but not everything. Consider it as something you would expect on your first meeting with someone and had to describe who you were and what you did.

Another page you will want to have in your website is an About Us page. This is where you can get detailed about you, your plant-growing business, costs, offers, discounts and everything else someone would need to know. This is where you would have a complete list of plants you have for sale, what you’re growing for sale later in the season and next season, and prices for your plants.

You will want to add a FAQ (frequently asked questions) page to help explain further details about your business as well as a page of testimonials from customers happy with your service.

 

A Contact Us page will include all your contact information and that should be all you will need to get your website online. Be sure to include photos on products, yourself, family and staff to give website visitors a good feeling about doing business with you.

Hosting, Hosting, Hosting

Now that you have a blueprint for your website, you need a place to host it. Web hosting is a fancy way of saying that a company will give you a place to park you website on the internet for others to find it. You can opt for free hosting or paid hosting. While free sounds good, I prefer to use paid hosting for a few reasons.

Paid hosting allows you to use your own web domain which you will have registered. The web domain is yours to use as you choose and with paid hosting this is a huge perk. Also, with paid hosting you will have access to several extras and web tools to enhance your website all for an affordable single price. One more bonus about paid hosting is that there will be no ads placed on your web pages unless you put them there yourself.

Content Management Programs

You will have the option of using different content programs to build your website. Probably your best bet for your plant-growing business is WordPress. It is a great website builder because the format has thousands of plugins you can pick from to enhance your website. Also, there is a huge WordPress online community where you can get answers and help. It’s a great system and even better for beginners.

My Recommendations

As a pick for web hosting I suggest Bluehost. I’ve used it for several years with no problem. They have a ton of extras with their package program including free domain name, single click WordPress installation, e-mail, 24/7 customer service and much more. If you click here to sign up to use Bluehost you will receive a discount on their services. Yes, I do receive a small referral fee for sending you to them but I do it because I truly believe in their program. I just want to save you some money and help get you online.

As for content management, I have to say WordPress is your best bet. I use it on all my projects and am forever impressed with the volume of new plugins that are released and the quality of the support network available from other WordPress users.

Build Your Website

Now that you know all the details, here’s how you build your plant-growing business website.

1 – Bluehost

Visit Bluehost and click on “Get Started Now” and you will be sent to another page. This page will give you the option of picking your new domain name or using one you already have.

If you don’t already have a domain name, let me help you pick one to use:

A – Keep it short. Try to stick to two or three words and make them words related to your plant-growing business.

B – Fewer Characters The Better. As well as keeping the word count low, try to keep the overall length of your new domain name as short as possible but one that still makes sense. Do not use numbers, strange spellings or abbreviations.

C – Get Ideas If You Need Them. If you are having trouble coming up with a domain name, ask others for help or go online and search for “domain name generator” for inspiration.

D – Keep The Suffix Common. Whatever domain name you end up choosing, be sure to use dot com at the end of it. You could register any of the ever expanding list of dot whatevers but dot com tends to give a website a trusted feel to it.

2 – Plan Selection

After you’ve selected a domain name your next choice is the type of web hosting plan to use. In my opinion, your safest choice is the basic plan. I say this only because it is not expensive and it includes a number of extras that will assist you in getting your plant-growing website online quickly and efficiently. You can always upgrade at a later time if you want to.

 

 

 

 

You will find several videos online giving you tips and shortcuts on how to use WordPress as well as how to build your WordPress website on Bluehost. If you are not entirely clear on how to actually build your website, I suggest you take some time and view some of these excellent tutorials. They are there for your use and to assist you in building the best possible website for your company.

3 – An Extra Tip From Me

Have you ever noticed how professional looking a company appears with a logo? Well, if you think getting a logo for your plant-growing business is way out of your budget, think again. You can get a freelancer at fiverr.com to design a top quality logo for you for as little as $5. Believe me, it will give your business a real professional look. Plus, with your own logo you will be able to use it on all your marketing material including your website, flyers, brochures and business cards.

And…There You Go…

You are now all set to spread the word about your business to the world. A website will give you access to far more potential customers who live outside of your immediate area. Even if you have no way of servicing someone with your plant-growing business who found you online in the next state or country over from where you are, your business will gain exposure.

Exposure you would not be able to get close to using any other form of advertising without spending several hundreds or thousands of dollars. That wider exposure could lead to order for profitable plant starts and seedlings, which can be shipped easily to far-away customers.

The internet has changed how we do business and in order to catch up to what others are doing, you need to have a website. Only you will know that your professional looking website cost you under $100 even if it looks as if a professional marketing firm created it for you for several thousand dollars.

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